Celebrating the Innovative Partnership: Salesforce and Vibram’s AI-First E-commerce Platform

In a world driven by technology and innovation, companies are constantly seeking new ways to enhance their online presence and engage with customers more effectively. Salesforce, a global leader in customer relationship management (CRM) software, has recently joined forces with the renowned Italian footwear brand Vibram to unveil an exciting development – an AI-first e-commerce platform.

This groundbreaking collaboration promises to revolutionize the way Vibram connects with its customers and conducts its business.

The Birth of a Game-Changing Partnership

Leveraging the Power of Salesforce’s Commerce Cloud

The foundation of this innovative e-commerce platform is Salesforce’s very own Commerce Cloud. Known for its robust capabilities, Commerce Cloud has been integrated with cutting-edge AI technology to enable personalization at an unprecedented scale. This partnership aims to boost productivity and efficiency while delivering an exceptional user experience to Vibram’s customers.

Unveiling the Potential of AI-Driven Commerce

One of the key highlights of this collaboration is the infusion of artificial intelligence into every facet of the customer journey. By harnessing the power of AI, Vibram can now automate its sales processes throughout the customer lifecycle. This means that AI-driven commerce will be seamlessly integrated into every aspect of the customer’s interaction with Vibram, making the shopping experience more efficient and tailored to individual preferences.

Tailored Experiences for Every Customer

The AI-Powered Website

Central to this partnership is the creation of an AI-powered website by Salesforce. This website serves as the gateway for Vibram to connect with its customers in more personalized and engaging ways. It analyzes vast amounts of data and customer insights to recommend the best products and experiences, ensuring that each user feels valued and understood.

Elevating Vibram’s Marketing Strategies

Beyond the e-commerce aspect, Salesforce‘s solution introduces a new dimension to Vibram’s marketing efforts. This includes enhancing Vibram’s campaigns and storytelling capabilities. For instance, the platform can be used to showcase Vibram’s sustainability initiatives and highlight its latest collaborations with partner brands, effectively conveying the company’s values and ethos.

A Global Footprint Empowered by Technology

The Global Reach of Vibram

Vibram, a global leader in footwear manufacturing, boasts a staggering production of over 40 million soles annually. With a presence in 120 countries and operational bases in the United States, China, Japan, Brazil, and Italy, Vibram’s global footprint is undeniable. The challenge lies in maintaining a cohesive online presence that aligns with the brand’s guidelines and global campaigns.

The Low-Code Advantage

Here is where Salesforce’s low-code platform comes into play. This platform allows Vibram’s global team to adapt the website effortlessly to match brand guidelines and campaigns, streamlining the process and boosting overall team productivity. It ensures that Vibram’s message remains consistent across borders and languages, breaking down barriers in the digital world.

Voices of Innovation

Alessandro Pacetti, Global Direct-to-Consumer Director, Vibram

“In an AI-first world, reimagining how we deliver for our customers globally and pivot our business to stay ahead of the competition is vital. With the flexibility Salesforce offers, we are able to transform how we do digital marketing entirely, connecting with customers in whole new ways, expanding our offering into new markets, and breaking down language barriers. Today, platforms like ours are the new business card – promoting products, services, and stories to customers and partners everywhere. With Salesforce, we can innovate at pace and take our global presence to the next level.”

Lori Steele, President and Chief Revenue Officer, Salesforce EMEA

“Vibram demonstrates the tremendous potential for companies to combine the power of AI, data, and CRM to meet customer expectations and drive greater efficiency and productivity. We’re delighted to support Vibram to launch this new platform, which will create many possibilities to bring the company and its customers closer together.”


The collaboration between Salesforce and Vibram represents a paradigm shift in the world of e-commerce and customer engagement. By harnessing the capabilities of AI and CRM, Vibram is poised to deliver tailored, efficient, and memorable experiences to its customers across the globe. This partnership underscores the importance of staying ahead in an AI-driven world, and it’s evident that Salesforce and Vibram are leading the way in this exciting journey.

FAQs (Frequently Asked Questions)

  1. What is Salesforce Commerce Cloud? Salesforce Commerce Cloud is a robust e-commerce platform that combines the power of CRM with AI technology to enhance customer experiences and drive sales.
  2. How will AI benefit Vibram’s customers? AI will enable Vibram to personalize product recommendations and experiences for its customers, making their shopping journeys more efficient and enjoyable.
  3. Why is global adaptability crucial for Vibram’s online presence? Vibram operates in numerous countries, and consistent branding and messaging are vital for a unified global presence.
  4. What sets Salesforce’s low-code platform apart? Salesforce’s low-code platform empowers Vibram’s global team to make website adjustments quickly, ensuring alignment with brand guidelines and campaigns.
  5. How does this partnership impact the future of e-commerce? This partnership showcases the potential of AI-driven commerce and CRM in transforming how companies engage with customers, setting a precedent for future innovations in the industry.

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